Case study ? 3D / AR Experience

Interactive 3D & AR dining menu

A menu guests explore in three dimensions from their own phone — dishes viewable at the table before a single order is placed.

IndustryRestaurants & HospitalityCapability3D & AR Experiences
The challenge

Printed menus ask guests to imagine an unfamiliar dish. Descriptions do heavy lifting, staff repeat the same explanations all evening, and signature items get overlooked.

WebGLWebXRReactNode.jsCDN deliveryHeadless CMS
The approach
01

Photoreal 3D capture and modelling of signature dishes, optimised for mobile delivery.

02

A WebAR layer that places the dish on the guest's own table — opened from a QR code, no app install.

03

A content console so the venue updates dishes, pricing and availability without developer involvement.

04

Ordering and enquiry hooks so an explored dish can become an order in the same session.

The outcome

Venues get a menu that sells for them: guests see portioning and presentation before ordering, staff spend less time describing, and the venue can measure which dishes get explored the most.

We deliberately describe outcomes in operational terms. Performance figures for this engagement are available directly, with the client's permission.

Interactive 3D & AR dining menu
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